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behind the front door




At Behind the Front Door Interiors, our curated approach will breathe new life into your home. Under the creative direction of Owner and Lead Decorator, Hollie Roche, we transform ordinary places into your dream spaces.  Educated in Fine Arts and Psychology, Hollie is passionate about building relationships and designing sophisticated interiors.  She continues training through various design organizations and self educates on current design and color trends.  Behind the Front Door Interiors works to stay within your budget to create beautiful, cohesive interiors styled just for you and your family.  Specializing in Remodels & Redesigns, Flooring, Virtual Design (e-Design) and Paint & Color.  Welcome to Behind the Front Door Interiors. Come inside!

​Styling homes in Leesburg, Ashburn, Potomac Falls and neighboring communities. 


Follow us on Facebook @Behind the Front Door or on Instagram @btfd_interiors!

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Styling Services



Design Consultation

Curated Design
Styling for a Day

Styling on





"I met Hollie soon after we moved into our new house in Leesburg. We didn’t exactly have a blank slate, but we had lots of things to ‘put polish’ on.  Hollie is amazing at understanding taste and pace. She understands that decorating a home is emotional and is always eager to get feedback like ‘I LOVE IT!’ or ‘Ehhhh not so much’.  She’s constantly looking to use dollars wisely and offer guidance on what is ‘worth it’ and what isn’t.  She’s done an amazing job making our home a place that reflects our style and interests, and is welcoming to our guests when we entertain. Hollie is almost always ‘on’ – texting, shopping, negotiating, and demanding that quality work be done for her clients.  It’s very impressive how hard she will work to make her clients thrilled with their space!  She truly cares and it shows every day. I must go buy another home,,,so we can continue the ‘fun’! JK!"  Michelle, Leesburg, VA 

"I worked with BTFD to make my master bedroom look more chic and peaceful.  Hollie is a friend, but I hadn’t worked with her before & I wanted to give her an opportunity to let her professional services shine.  She toured my (otherwise cluttered) house to get a sense of the colors and furniture that I like, and listened to me provide a general idea of the vibe I wanted in the bedroom.  After our visit together, she created a vision board with textiles, furniture, lighting, accessory, flooring and paint color recommendations for me to consider, and then followed up with additional recommendations for complimentary vendors (such as window treatment experts) to complete the transformation.  She made the experience fun and also listened to my concerns regarding budget, so I wouldn’t completely freak out my husband.  She was attentive but not intimidating.  I would DEFINITELY recommend BTFD for design consultations to my clients and friends." - Chrissie, Leesburg, VA 

"We engaged Hollie with “Behind the Front Door Interiors” to assist us in staging a rehab property that is located in an upscale neighborhood. It was important to us to have the home have a warm and welcoming feel to it, while keeping it elegant for the caliber of the neighborhood. The experience working with Hollie has been outstanding from start to finish." - Arlene, Leesburg, VA



Tel: 703-599-6191


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